internet technologies: Mashable Media Summit Highlights [PICS] (Mashable)

Media influencers, top journalists and advertising executives gathered Nov. 4 at the Mashable Media Summit to explore how technology has reinvented journalism, advanced the relationship between news organizations and their communities, reinvigorated advertising and created new business models. The sold-out crowd at the Times Center in New York City -- and the countless people tuning in online via Twitter -- helped the conference hashtag #MediaSummit become a trending topic in some parts of the U.S.

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On hand to give their insights were representatives from The New York Times, Esquire, The Washington Post, Facebook, Foursquare, Reuters, Time, Inc. and TVGuide.com, among many other notable companies.

We had several reporters and editors on scene to capture the action on stage for you. Below are highlights of sessions. Flip through the gallery above to get a quick glimpse of speakers and attendees.

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Session Highlights

All of the presentations will be available on video soon on Mashable. If a session you enjoyed isn't listed below, feel free to sound off in the comments with your own highlights.

The Future of Social Media -- The Current Landscape and 2012 Trends: Mashable CEO Pete Cashmore opened the summit firing off key trends such as news aggregation apps (i.e. Flipboard), magazine apps, devices beyond the iPad (Kindle Fire), social gestures (frictionless sharing), privacy, TV everywhere (mobile), second-screen experience and social music (Spotify). Cashmore also predicted what he thinks will be hot in the coming year: HTML5, content-licensing clash, car apps, flexible displays, Apple iTV, location-based news and near-field communication.
The Evolution of Sports Illustrated -- From Print to Digital: Terry McDonell, editor of Time Inc. Sports Group, recounted how late Apple co-founder Steve Jobs once called Sports Illustrated's tablet demo "really, really stupid" but didn't really mean it -- it was a bargaining ploy.
Like a Virgin -- The Ultimate User Experience: Tor Myhren, president of Grey New York, took us back to 1986, the year he says he "lost his virginity" in a relationship that started over the telephone when he was 14. Flash forward to 2011. How do boys meet girls now? On Facebook, where boys can "Poke" girls and girls can poke right back. They can sext, too. He revealed all the new digital and social ways that help people lose their virginity. In other words, today?s online user experience continues to drastically evolve, yet people?s biological instincts can?t seem to keep up.
What Facebook?s New Features Mean for Journalism: Vadim Lavrusik, journalist program manager for Facebook, shared how to use Facebook's new features for breaking news, research and content analysis. ?Profiles and subscribe are going to be the most useful for journalists that are posting as themselves,? he said.

?How do we make hard news as irresistible as LOLcats? That is what news is competing with. We need to find new ways of packaging it."

The Filter Bubble: How to Fix Content Curation: Eli Pariser, author and chairman of the board at MoveOn.org, discussed how human editors and algorithms can work together to get users clicking on content that matters, even as they increasingly get their news from curated social channels. ?The great thing about the Internet is that it?s a very malleable thing. ... How do we make hard news as irresistible as LOLcats? That is what news is competing with. We need to find new ways of packaging it,? Pariser said.
TV Makes You Smarter -- How Technology is Changing Entertainment (for Better and Worse): TVGuide.com's Christy Tanner touted her company's new Watchlist platform, which launched in August as a free online service that lets users search to see where they can find their favorite shows on TV or on other connected devices. Tanner also said TV has made fans smarter because "TV fans are all like Dr. Who. ... They compress time and watch more TV than ever."
Introducing the Mashable Publisher Platform: Adam Ostrow, Mashable's senior vice president of content and executive editor, revealed the Mashable Publisher Platform, which will bring editorially selected content from 9 niche publishers to Mashable readers starting Nov. 10. ?As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers,? Ostrow said in a statement. "To achieve this we are bringing content from a select group of media partners who have expertise in specific topic areas directly to our community on Mashable.com, across our social channels and on our apps." The niche publishers are AppAdvice, Causecast, ClickZ, GeekSugar, International Journalists? Network, paidContent, Pocketnow, PSFK and UX Magazine.
The Problem of Prediction -- How Real Time Data Changes What You Should Be Doing: Chartbeat Tony Haile, CEO, had several one-liners that received plenty of retweets. Early in his presentation about real-time analytics and strategy, Haile said audience members with positive comments should tweet and people with negative comments to post to Google+. Later, Haile said, "To quote my favorite philosopher, Mike Tyson, 'Everyone has a strategy until they get punched in the face.'" That, of course, is reference to the boxer's famous quote, "Everyone has a plan until they get punched in the mouth."
From Tactile to Mobile -- The Reinvention of Content Experience and Engagement: ScrollMotion co-founder Josh Koppel showed off an impressive new enterprise sales tool for tablets.

Live Blog Transcripts

We conducted several live blogs throughout the day and saved the discussions so you can relive the conversation via transcripts or see them for the first time.

Social Media Grows Up -- The Evolving Role of Social Media in News Organizations: Mashable's community manager Meghan Peters discussed digital strategies for media outlets with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD.
The Future of Social TV: Mashable Entertainment Editor Christina Warren joined panelists Alex Iskold (founder and CEO of GetGlue) Jesse Redniss (VP of digital at USA Networks) and Tom Thai (VP of marketing and business development at Bluefin Labs).
Who Owns Your Identity?: Robyn Peterson, SVP of Product at Mashable chatted with panelists Tim Dierks (SVP of Engineering at the Huffington Post Media Group), Patrick Harding (CTO of Ping Identity), and Andy Mitchell (Strategic Partner Development at Facebook) to answer this oft-complicated question.